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Dr. Jeff Tanner spent eight years in marketing and sales with Rockwell International and Xerox Corporation.  In 1988, Dr. Tanner earned his Ph.D. from the University of Georgia and joined the faculty at Baylor University, where he serves as the Associate Dean for Research and Faculty Development.  An internationally-recognized expert in several marketing areas, he has taught executives and graduate programs in Canada, Mexico, Trinidad, France, and India, as well as across the United States. 

Starting in 1987, his social marketing research has focused on promoting healthy lifestyles, particularly abstinence among adolescents.  Dr. Tanner’s research on social marketing has won awards from the American Marketing Association, the Society for Marketing Advances, and others.  He has published nearly sixty research articles in various journals, most recently the Journal of Public Policy & Marketing, Health Marketing Quarterly, Journal of Consumer Psychology, and Psychology & Marketing. 

Dr. Tanner has also consulted with a number of clients, including IBM, Pak-Sher and others. Research clients include Hillcrest Medical System, CEIR, HealthCare Exhibitors Association, Worth the Wait, Shannon Community Health System, PowerCord, and others. Client research projects have included feasibility studies, focus group studies evaluating programs and advertising campaigns, and surveys of customers and non-customers to determine effective segmentation strategies. His research has supported social marketing campaigns that have won multiple Addy and Telly awards at both local and national levels.